Why Most People Fail Before They Start

Why trying harder isn’t the answer.

If you’ve ever felt frustrated with yourself for falling off, you’re not alone. And more importantly, you’re probably blaming the wrong thing.

Most people don’t fail because they’re lazy.

They fail because there’s no framework holding the change together.

They want better health, confidence, discipline... BUT they attempt it in the middle of work stress, family responsibilities, exhaustion, and distraction.

No start date.
No end date.
No rules.
No accountability.

Then when it falls apart, they assume something is wrong with them.

#IWANTABZ was built on a different belief: People don’t need more motivation — they need structure.

A defined start.
A defined finish.
Clear expectations.
A system that supports them when motivation fades.

Structure removes guesswork. And when guesswork disappears, consistency becomes possible.

This contest doesn’t ask you to become someone new. It asks you to support the person you already are... with structure that works in real life.

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